Ensæmble is the love child of Finnish-Belgian-Russian ambition and curiosity. Its independent spirit and itinerant practice account for works stemming from the in-betweens of fashion, art and craft. Ensæmble was established 2011 and is based in Helsinki, Finland.
Samuji is a creative studio and design house based in Helsinki, Finland. Samuji´s work focuses on design and consulting, and is based on the values we hold in everyday life: a love of necessary things, simple functionality, and kindness. Samuji´s ambition is to produce timeless and sustainable design that serves a purpose yet carries a story. The first Samuji womenswear collection was launched in spring 2011, and a menswear capsule collection was introduced in fall 2013. All items are crafted out of quality materials from European and Japanese suppliers and produced in Europe by carefully selected manufacturers. The collections are sold in our own flagship store in Helsinki and through selected stockists in Europe, Asia and America. Our womenswear collection presents a complete wardrobe for women, bringing together two separate lines: Samuji Classic and Samuji Seasonal. Samuji Classic carries permanent, timeless clothes and accessories, while Samuji Seasonal is a more bohemian and colorful collection renewed seasonally.
Master of Arts, Satu Maaranen is a Helsinki based fashion designer. Maaranen graduated in 2012 from Aalto University School of Arts, Design and Architecture. Her graduate collection won first prize at the prestigious Hyéres Fashion Festival 2013 by unanimous decision. She has since been featured in leading international titles including The Business of Fashion, Interview Magazine, L’Officiel, Women’s Wear Daily, AnOther,Untitled Magazine, Dazed & Confuzed, i-D, Marie Claire, Rodeo and various editions of Elle and Vogue. Her work has also been showcased in exhibitions and in print, including projects with filmmakers commissioned by Vogue Italia. In Spring 2014 Maaranen will launch a capsule collection SATU MAARANEN X PETIT BATEAU in collaboration with iconic French Brand Petit Bateau.
Lepokorpi is a womenswear line launched in 2012 by designer Saara Lepokorpi and her partner Karri Lehtovuori. For each collection the label develops unique materials in-house, many of which have lately been influenced by furnishing fabrics. A collision point of strong masculinity and warm, intelligent femininity creates a foundation to the label’s style, where sportswear elements live side by side with smart casual dressing ideas.
Marimekko is a Finnish textile and clothing design house renowned for its original prints and colours. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Armi Ratia, the founder, commissioned young artists to create distinctive fabric patterns, which resulted in boldly coloured, non-figurative designs that revolutionised the tradition of textile printing. Marimekko was traveling in the boundary between art and design long before anyone even talked about it. The heart of Marimekko translates into strong, timeless designs in clothing and accessories as well as interior decoration ranging from furnishing fabrics to tableware. All with the aim of creating aesthetic experiences for every moment in life. The heart of design company is the Marimekko House in Helsinki that includes both the textile printing factory and the headquarters. This is where the bold colours and patterns come to life.
The letters R and H come from the first letters of both designers` lastnames, Riiheläinen and Hernesniemi. R/H designers Hanna Riiheläinen and Emilia Hernesniemi met while studying at the University of Art & Design Helsinki. After working in different fields of fashion & design, Riiheläinen at Zac Posen in New York and Hernesniemi in Berlin at Agency V they decided to create their own design world through their own collection. R/H`s unique world of colors, shapes and relaxed style developed into a collection rich on playful details combined with nordic minimalism, insightful feminine cuts, colorful prints and a certain spirit of black magic – still light and easy to wear.
To its designers, Siloa&Mook is all about opposites: hard and soft, smooth and rough, light and dark. Siloa&Mook believes that strong contrasts create strong design and new, richer Nordic design aesthetics. Siloa&Mook is a design house which specializes in women’s and men’s fashion and accessories. The designs and materials are high quality and the clothing is primarily produced in Italy and Estonia. Siloa&Mook´s first collection will be presented in the spring of 2013.
Sasu Kauppi is a Helsinki based fashion brand established in 2011 by its head designer Sasu Kauppi. During his MA studies at Central Saint Martins College of Art and Design in London Kauppi gained interest in high end sportswear to which he decided to dedicate his label. The Sasu Kauppi aesthetic could be described spontaneous with raw immature twist. All in all the brand’s aim is to create fashion with an attention to detail inspired by subcultures and phenomena.
SSAW is a Helsinki-based biannual fashion and culture magazine that brings together the best of Finnish and international talent. We strive to make something more than just another style magazine as each edition of SSAW is a lovingly crafted collection of all things we find dear, relevant and genuine in fashion, art and culture. Our raw and paired down aesthetics are a counter reaction to the overtly polished and digitally manipulated imagery that surrounds us today. We want to create something that is both real and exciting, a collectible, something you want to return to and keep forever.
Flora & Laura
Flora & Laura is a different kind of flower shop. It does not exist in the physical sense, instead offering flower-inspired services as its main product. Laura Väinölä established the shop to express her love of flowers and in response to her perception that all flower shops seem to offer the same types of flowers and similar services using the same kind of style. Flora & Laura provides flower stylings and combinations for various types of premises, photo shoots and events, as well as designing floral patterns. Flora & Laura can also be a pop-up flower shop that opens inside another store or visits various events.